• For gym or home gym setups • App delivered • 5 sessions per week • Monthly membership
€125 per month • Cancel any time.
Not ready to join? Try a free week of training.
Is The 35+ Programme right for you?
- You're over 35, already train but lack a clear, progressive plan.
- You train in a gym or have a home gym setup.
- You want challenging training but with longevity in mind.
- You value accountability, structure, and community.
- You need flexibility picking days and the time you can train.
- You want to look and feel your best every day, and to age well in to the future.
Why does training need to be smarter after 35?
From your mid-30s onward, recovery, available time and training priorities can begin to change. You can still train hard and make excellent progress, but smart programming becomes increasingly important.
As work, family and other commitments grow, your available training time may vary from week to week. The programme helps make every session count while building strength, fitness and mobility for the long term.
We can train hard, but we need to train smarter.
Our best years are ahead if we focus on:
- Strength.
- Power.
- Mobility.
- Cardiovascular fitness.
- Low risk/high reward sets and reps.
- Long term consistency.
How the programme works.
Your five weekly workouts are delivered through the TrueCoach app, with clear instructions and exercise demonstration videos.
Train on the days and at the times that suit you. You can upload videos of your lifts for coaching feedback, and alternatives or scaled versions are provided when equipment, injury or ability requires them.
You’ll also join a WhatsApp group for accountability and support.
What you receive as part of the programme.
- Five workouts per week: three full-body strength sessions, one longer aerobic conditioning session and one high-intensity conditioning session.
- A progressive system of four-week training blocks followed by a one-week bridge week.
- Guidance on sets, reps and suitable working weights.
- Coaching feedback, accountability and community support.
- Bonus access to the recipe library — not personalised nutrition coaching.
Frequently asked questions.
Is it suitable for beginners?
No. The 35+ Programme is designed for people who are already familiar with exercises such as squats, bench press and deadlift.
What equipment do I need?
You need dumbbells, kettlebells, bands, ideally a barbell and squat rack, plus a piece of cardio equipment like a bike.
Is nutrition coaching included?
No, the programme is training only.
What happens if I can't perform an exercise?
If you don’t have the required equipment, alternative exercises are provided. If an exercise is beyond your current ability, you’ll receive an appropriate scaled version.
Meet your coach.
I’m Philly Kinsella, founder of Strong Body Strong Mind. I’ve been coaching for 15 years and hold a Master’s degree in Nutrition and Health.
I created The 35+ Programme for experienced exercisers who want challenging training without treating every session like a test. You’ll receive practical coaching, exercise feedback and a progressive plan built around strength, fitness and long-term consistency.
Real client results.
Ready to train smarter?
• For gym or home gym setups • App delivered • 5 sessions per week • Monthly membership
€125 per month • Cancel any time.
Not ready to join? Try a free week of training.
